Qui | 27.09.12
Quem está a comprar os livros para adolescentes nos EUA?
A literatura para adolescentes ou jovens adultos é cada vez mais lida por adultos que já não são assim tão jovens, como refere um artigo de Molly Driscoll, publicado no The Christian Science Monitor
A new study by Bowker Market Research just served to confirm something that many of us already knew: Many of the readers buying books aimed at the teen market are no longer teenagers. But the numbers are more dramatic than we may have guessed. According to the Bowker study, 55 percent of customers who buy young adult books are 18 or older. In fact, the largest group of readers purchasing titles labeled "young adult" are actually 30 to 44 years old – hardly the target demographic for the books.
Of course sometimes parents or grandparents may buy books for young readers but according to the survey, 78 percent of adults who were buying the young adult books said they were buying for themselves, not someone else.
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