Sex | 03.01.14
Os livros também lêem os leitores
Imagem: The New York Times/ Technology
Na era da internet não são só os leitores que lêem os livros; os livros eletrónicos também podem ler o percurso e o rasto de dados que os seus leitores vão acumulando.
Before the Internet, books were written — and published — blindly, hopefully. Sometimes they sold, usually they did not, but no one had a clue what readers did when they opened them up. Did they skip or skim? Slow down or speed up when the end was in sight? Linger over the sex scenes?
A wave of start-ups is using technology to answer these questions — and help writers give readers more of what they want. The companies get reading data from subscribers who, for a flat monthly fee, buy access to an array of titles, which they can read on a variety of devices. The idea is to do for books what Netflix did for movies and Spotify for music. (...)
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