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1. Measure more. Marketing programs that are tracked and measured against a goal – more Facebook likes, more visitors, an increase in funding, etc. – generally perform better than those that don’t. There’s no need to make it complicated. Start small – perhaps by tracking the success of individual Facebook posts – and expand to additional measures as you get comfortable.

2.Test one new social media platform. It’s true that Facebook is the most popular social network, but it’s not everyone’s first – or only – choice. To reach a wider audience, expand to some of the other social networks to engage moms, teens or the business community. Pinterest, for example, is one of the fastest growing social networks, and is very popular withwomen.

3. Blog more oftenBlogging is an excellent way to build authority with search engines, which value dynamic and frequently updated websites highly in their search algorithms. It’s also a great platform for telling the public library’s story and sharing your point of view.

4. Expand your email marketing list. Email newsletters are perhaps the most favored activity among marketers. Sending a regularly scheduled email to subscribers is the best way to stay top of mind, even if most of us are overwhelmed with email.

5. Get more out of Twitter. This social network can be overwhelming, especially if you’re following more than a few dozen accounts. Yet, it’s a great source for news and trend information. Sort the people you’re following into lists to make it more manageable and easier to find and curate interesting content.
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